AMBITION: Each one of our associates is ambitious to her/his personal and career success, as well as company success. They challenge themselves, innovate, think beyond tasks and strive to achieve excellence in everything they do
NERVE: Our customers are unique, they have the nerve and courage to approach risks, fight fires, manage incidents and save lives. We will have the same courage not only to serve such type of heroes, but also to be with them all the time
AUTHENTICITY: Because building trust takes time, we are dedicated to serve our customers with our full potential and allow them the time needed to trust us, then they can rely on us, depend on us, have faith in us and touch our authenticity for every single need we can serve them with
RESPECT: Our customers are very respectful, and they deserve the maximum respect.